Price Your Coaching Services

How To Package And Price your Coaching Services According To Client Value

Not too long ago I cringed at charging the equivalent of $100 an appointment.

New coaches always struggle with this question: "How much should I charge for my coaching?"

You may be asking that very question.

You've invested time and money into coach training. And want to know, How much should I charge for an hour of coaching? What you're really asking is: How much am I worth? Will people really pay to work with me?

I understand these questions, but they are the wrong ones!

The focus is on you and your coaching. Clients are focused on the results you will provide, not you!

That's why I created a step-by-step program for pricing your coaching services according to client value.

In Price Your Coaching Services, I’ll show you how to create compelling client value in your coaching services. I will personally walk you through 8 practical and easy-to-follow modules, including downloadable videos, audio recordings, worksheets, PDFs of every presentation, and full written transcripts.

After seeing the changes clients have made in their organization and personal lives, I now see $100 an appointment as a bargain. Not because of me, but the value clients received.

Keep reading...

Keith Webb
Founder, Creative Results Management

I will teach you step-by step how to:

  • Identify exactly who you should be coaching.
  • Clarify what clients want from coaching.
  • Create compelling coaching packages that people will say "yes!" to.
  • Price your coaching appropriately.
  • Gain confidence in presenting your coaching services.

Why I Created Price Your Coaching Services

In the Spring of 2015, I wrote a blog post called: How To Price Coaching Services Based On Value. It quickly went to the top of Google search results for:

  • how much should I charge for coaching?
  • coaching hourly rates
  • pricing coaching services
  • pricing coaching packages

Google Search

Pricing is one of the biggest challenges for coaches, especially if they are building a business.

Why? Because it feels like we're selling ourselves.

But we don't have to look at coaching and selling coaching as mutually exclusive. To paraphrase the old saying, "the journey is the destination," the sales process is part of coaching.

The sales process helps gain the commitment of your clients.

If done correctly, clients will:

  • Clarify the result they want in their lives.
  • Experience the dynamics of a coaching process.
  • Take the first step in getting that result - coaching with you!

When they say yes to your coaching package, they are not just buying a solution. They are deciding to move forward to life change. The fee actually helps ensure their commitment.

In this course, I am excited to share some of the best sales practices used by working professional coaches.

This course will help you create more value for your clients and at the same time make your coaching practice more profitable.

"I struggled with marketing my coaching business. After working through Price Your Coaching Services, I feel much more confident in describing my services and my fees. Keith Webb is a very clear communicator. The course is laid out in a very easy and helpful way."

- Steve Karum, Assistant Director of Member Care, Ethnos 360

"I purchased the Price Your Coaching Services course and it’s excellent. I wish I would have gotten ahold of this sooner! It will really help me to restructure my coaching going forward."

- Jason Pierce, Chaplain, Bjc Hospice Inc.

Course Curriculum

  Price Your Coaching Services Introduction
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  Price 01: 3 Mistakes In Pricing Your Coaching Services
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  Price 02: The Client Value Formula™
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  Price 03: Creating Client Value: Person
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  Price 04: Creating Client Value: Promise
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  Price 05: Creating Client Value: Package
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  Price 06: Creating Client Value: Presentation
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  Price 07: Pricing Your Coaching Package
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  Price 08: What About Discounting?
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Your Instructor

Keith Webb
Keith Webb

Keith founded Creative Results Management, a global training organization whose clients are non-profit organizations. He designed the COACH Model® an International Coach Federation (ICF) approved coaching training. He has delivered training to leaders in more than 30 countries.

He received the Professional Certified Coach (PCC) designation from the International Coach Federation and is Past-President of the ICF Washington State chapter. He and his family currently reside near Seattle. Keith blogs at

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Does this course provide ICF training hours?
No. ICF training hours are only granted for "live" courses - like in-person or teleclasses. For courses with ICF ACSTH training hours go to:

Get started now!